TopResume. is a Talent Inc. company, the largest resume-writing service in the world. Through their community of skilled writers, TopResume writes and analyzes more resumes, CVs, and LinkedIn profiles than any other service. Job seekers work directly with professional writers and industry experts to redefine their personal brand and stand out from the crowd during the job-search process.
Video marketing is such an important part of a brand because it helps boost sales, increases the ROI, builds trust with consumers, affects your search engine ranking on Google, encourages social shares, easier to understand a product and more. Video isn't just important on Facebook, Twitter, Instagram, YouTube or LinkedIn it's also important to embed on your site.I worked on creating narratives for a couple of videos for TopResume which helped build trust, put them at a higher search engine ranking, get more views on social.
How We Can Help Video
I had the opportunity to work closely with a video agency to create the above video for TopResume. This video highlights what the importance of their product is, and how it will help job seekers with their career. I helped script the interviews of each employee, create b-roll and help art direct the entire production.
Meet The Writers Video
I leveraged all the video interviews and b-roll we had. I decided to create a video more focused on TopResume writers and how they help customers bring their career stories to life. This video became part of the Writers web page that I designed and coded. To create this video I used Adobe After Effects and Adobe Premiere.
Success Stories Video
TopResume had hired a freelance videographer to take video interviews of customers that used the service. The videos weren't used to their full advantage, so we decided to create a reel. This project started because I was assigned to create a home for Success Stories on the TopResume site. Because I was busy designing and coding this experience for the home page and individual pages, we hired a freelance videographer who reported to me.
6 Ways To Pass The 6-Second Resume Test Video
This video was taken by a freelance videographer who reported to me. The video consists of TopResume's career spokesperson giving tips using visual aids such as iconography to get the message across.
I've had the opportunity to work in video before, but not to this extent. These projects helped me grow as a designer, art director, manager and fully conceptualize the core of the service. I had to manage an off-site freelancer to make sure that everything was moving smoothly and helped create the motion graphics in all the videos.
An increase in customer engagement on all social channels.
Over 5K views on video assets produced.
Built in more trust between the company and the customer.