This project is a magazine publication for women in the Middle East, named Jawhara. Jawhara focuses on 18–35 year-old women, and includes a wide range of topics, such as women’s health, style & beauty, business & politics, lifestyle and arts & literature.

 

It highlights a variety of other options for women in contrast to the current socially constructed female roles in the Middle East, which mainly focus on domestic tasks. The project aims to serve as a virtual world for Middle Eastern women; the publication serves as a “friend” because it features content that relates to the every-day Middle-Eastern woman. The project consists of a 100-page perfect bound printed magazine, an animated video teaser containing excerpts of the interviews, cards with brief articles, a website and social media accounts that contain interviews and videos with the Middle Eastern women featured in the printed book.

I was featured in an article on CairoScene because of the impact and feedback I received from this project.

 

Franco-Arabic script inspired the design of the logo/title of the publication. Franco-Arabic is a mixture of the Arabic and English script used to communicate in Arabic over the Internet or for sending messages via cell phones whenever Arabic is not available for technical reasons or just difficult to understand. This enables me to use a modern approach that has not yet been done in the Middle East. My target audience will relate to this writing style since they use it in their daily lives. The J in Jawhara is also a J in Arabic so that is where the Franco-Arabic script comes into play.

Inspiration

Franco-Arabic script inspired the design of the logo/title of the publication. Franco-Arabic is a mixture of the Arabic and English script used to communicate in Arabic over the Internet or for sending messages via cell phones whenever Arabic is not available for technical reasons or just difficult to understand. This enables me to use a modern approach that has not yet been done in the Middle East. My target audience will relate to this

Color Palette

Since Jawhara has five distinct sections throughout all platforms and mediums, a consistent color palette had to be made. These colors and their respective color values and tints are used throughout the categories to help the consumer navigate their way in the magazine or online. Values of black and gray are used as spot colors throughout the entire publication.

Magazine (Printed)

I traveled to Egypt where I created and aggregated content through live interviews and research. This content transformed into a 100-page magazine that consisted of content that I wrote, copyright-free photographs that I took and illustrations that I made. The magazine has five distinct categories that have thematic section openers since no advertisements were part of the magazine. 

Promotional Collateral

I created three posters that included the front and back cover of the first issue of the magazine and a magazine map overview, which helped drastically in my thesis environment. I also designed promotional cards as a teaser on what to expect to find in the magazine.

© 2019 Gigi Mostafa