Making recipes easier

to follow for everyone

 iArabFood is an application that focuses on how to cook Middle Eastern/Arab food whether you're a professional chef or just an amateur! It walks the user through recipes from A to Z. The application doesn't just share traditional recipes, it takes you to grocery stores online where to find your ingredients and a step-by-step screen with timers to help you cook like a pro! As a Greek/Egyptian, cooking is part of my culture, and these cuisines aren't the easiest to cook for, so I was hoping to create a prototype of an app that would be for everyone that loves Middle Eastern/Mediterranean

Brand Identity

iArabFood logo and application icon was inspired by the every day grind and how fast pace our lives are becoming. I didn't want to create something overcomplicated, I really wanted the application to speak for itself in terms of simplicity and modernism. The arrows convey the daily movement and the timer that will be on some of the screens of the app itself. The dusty pink was chosen because according to many psychiatric studies warm tones symbolize hunger, warmth and food in our minds. 

The prototype

The images show screens of what the app does and how it works. Each screen is a step in the cooking process. Some screens help the cook keep track of time and adds an element of interaction with the app. There are also features in the app that help keep it up-to-date and lets the chef share their final dish with friends and family on Social Media and connects straight to the camera to take photographs and add filters. ​ The App design was created in Sketch.


List of ingredients

This tab in the app lists all the ingredients and amount needed you need to cook your entire meal from spices to meats. ​ ​


The checklist ​

Once you purchase an ingredient, swipe left and an updated screen with the ingredients you purchased will be faded with a check mark overlaying.


Once you purchased all your ingredients you can start cooking. A cycle with the time it takes to finish each step of the meal will be displayed along with the needed ingredients needed for that step and a duration of how long it will take. 


So you finished the meal, why not add professional touches to it? The app comes up with the most commonly used garnishes and add-ons on the web to give a fancy touch to your meal.


Now you're done. A photo of the chef and a final photo of the dish will be on this screen, and you could even take a photo of your finished dish and share it with your friends and family.

Promotional Ads

Advertising your app is really important. I designed two advertisements that focus on sentiment of the application itself; which is to cook homestyle food that remind you of home, family and specifically your mom. These rustic images help convey that homestyle feel along with engraved typography. 

I wanted to create an application prototype that i would use. This challenged me even more to focus more on human-centric design and solve all those questions including easy usability. I'm hoping to build this application in the near future.

© 2020 Gigi Mostafa