BRAND IDENTITY | APP DESIGN
Adrenaline is a start up fitness company that is focusing on making the world embrace the rush of working out and being active. This company has branches of fitness gyms and have been considering to create an App that would help anyone when they come to gym and know special classes for VIP members and more.
My work for Adrenaline consisted of creating a cohesive brand identity that was multifunctional for Digital and Print purposes.I also started the beginning prototype of an App for the Adrenaline company.
Reference Jeffrey Santiago , Director of Marketing & Business Relations
The Adrenaline logo was inspired by the term adrenaline, heart rate movement, and many athletic wear companies such as Nike and Adidas.
Creating a simple yet recognizable brand was the goal. The heart rates were a big inspiration in creating the logo, making a geometric shape reflected it. The logo is monochromatic and can live on color backgrounds as well.
The images show screens of what the App does and how it works. Each screen is a step in the cooking process. Some screens help the cook keep track of time and adds an element of interaction with the app. There are also features in the app that help keep it up-to-date and let's the chef share their final dish with friends and family on Social Media and connects straight to the camera to take photographs and add filters.
The App design was created in Sketch.